Trust is the whole product.

The three states of every attribute

Every sensitive attribute — Muslim-owned, women-only premises, female staff, hijab-friendly, halal, private facilities, wheelchair accessible — is always in one of three states:

• Unknown — we have no information yet. Never shown as a positive claim.
• Unconfirmed — we have reason to believe it's true (e.g. a public listing, a community recommendation) but no proof. Shown as "unconfirmed".
• Confirmed — backed by evidence (see below). Only then does it carry the amber tick.

What counts as evidence

A claim moves to "Confirmed" only when backed by at least one of:

• The business's own statement, via a claimed listing or direct contact from an authorised person.
• An official website or social account stating the attribute.
• A recognised certification — for halal, this means HMC, HFA or an equivalent body; we record the certifier.
• Direct verification by the Amanah team (visit, call, or documented correspondence).

Listing verification status

Separately from individual attributes, each listing has an overall verification status:

• Unverified — added from public sources, not yet checked.
• Pending — being verified, or awaiting the business's response.
• Verified — the listing's core details have been confirmed by the business or our team.

Claiming & ownership verification

Any listing can be claimed by its owner or an authorised representative. Claiming is free and is how a listing earns the Owner verified badge.

1. Submit a claim with your name, role, contact details, and how you can prove ownership (official email, website, social profile, or company/charity number).
2. We review manually. We check the proof against the business's public records. We start with low-risk, public evidence and only ask for more if needed — we never ask for sensitive documents upfront.
3. Listing is marked owner-verified. Once confirmed, the listing shows an Owner verified badge, the "Claim this listing" button is replaced with "Listing managed by owner", and the owner can correct details by emailing us.
4. If we can't verify, the listing stays unclaimed and its attributes remain unconfirmed or unknown until evidence is available.

Owner verification is separate from attribute verification: an owner-verified listing confirms who manages it, but individual attributes (halal, women-only, and so on) still require their own evidence before being shown as "Confirmed".

Our rules

• We never assume. A salon is not "women-only" because it sounds like one. A restaurant is not "halal" because Muslims eat there.
• Businesses can always correct us. Every listing has a claim/correction path. If an attribute is wrong, we fix or remove it promptly.
• Sensitive attributes can be removed on request. A business may ask us not to publish an attribute about itself.
• Placeholder listings are clearly marked. Some entries show "[Find]" or "placeholder" — these represent services we're actively seeking to verify, not real confirmed businesses.

Why this matters

For a Muslim household, the wrong "halal" label or a mistaken "women-only" claim isn't a minor inconvenience — it can break trust entirely. Verification is slow, unglamorous work, but it's the only thing that makes Amanah worth using. That's why we'd rather show "Unknown" than guess.

Spot something wrong?

Email ainhaam242@gmail.com or use the "Claim this listing" button on any profile to correct a record. We review claims and corrections manually — usually within a few days.